Here We Go...A/R

Well, this week in ENWR we focused on including acknowledgment and response in our papers. Basically, that means anticipating other arguments and objections to the claims that I am making and defending them. I really thought that I would have a much tougher time with this concept, but it is actually the idea that has been easiest for me. I found, after proof reading my second paper draft, that I had already included a great deal of A/R. There are two different types of A/R: micro and macro. Micro A/R deals with individual ideas that are presented in the paper. It is a specific statement that contradicts or challenges a singular statement that I make. Macro A/R challenges the idea behind my thesis/problem statement.
For me, it was easier to think of contradictions to some specific statements that I made, than it was for me to respond to macro challenges. However, here are some examples of the A/R that I incorporated in my second paper:

Micro A/R

1.     When talking about the generalizing factor of the “I’m a PC” ad campaign: On the other hand, it could be interpreted that no matter who you are, you can be a PC because it has the quality of being available to everyone.

2.     When talking about the success of the ad: Though PCs are able to transcend generations, Apple is about innovation and making technology better.

3.     It is true that PC computers have sold many more computers than Apple, however when it comes to durability, quality, innovation, and peace of mind, there is no comparison to Apple.

Macro A/R

1.     Advertising critics claim that Microsoft’s response to Apple’s ad attack was clever, they ended up spending the money that they should have been using to fix Vista in order to make the advertisements.

2.     Though the three original emotions are fear, love, and rage and experts may argue that the most effective ads use all three; I believe that effective ads are able to connect with audiences after using just love and fear.

3.     In accordance with psychologists, I believe that the associations we make with ads that evoke fear, love, and rage are crucial in our decision-making and response to advertisements.